Background
Most real estate content focuses on what happened, deals closed, funds raised, returns achieved. Less attention goes to how professionals actually make decisions.
The best operators I've met have developed frameworks and approaches through years of experience. But this knowledge rarely gets written down. It stays in their heads or gets shared only in private conversations.
That strikes me as inefficient. In an industry where everyone's essentially solving similar problems, we do surprisingly little to document what works.
The format
Whitebox is straightforward: I interview experienced real estate professionals about how they actually work. Then I write memos distilling what's useful from those conversations.
These aren't profiles or success stories. They're examinations of decision-making: how different operators evaluate risk, what patterns they look for, what they've learned from mistakes. The focus is on extracting frameworks and insights that others can actually use.
No market commentary or deal recaps. Just conversations about craft with people who've figured things out through experience.
Structure
Each memo works independently. There's no sequence to follow or background needed. Some themes will emerge, how judgment develops, what separates good operators from great ones, but every piece should deliver value on its own.
The interviews cover whoever has something worth learning from: developers, investors, architects, brokers, anyone who's built something worth studying. The only criteria is that they have knowledge worth documenting.
If documenting how good operators think helps others make better decisions, then this project will have been worthwhile.
That's Whitebox.